Search Engine Optimization is the practice to help you gain the potential qualified visitors to a website by improving the ranks in the first page of search engine result (SERPs). You should have to build a successful SEO campaign to thrive in the online business world. There several delray beach seo strategies and techniques that commonly used by businesses, such as black hat SEO.
Black hat SEO considered websites that are tempted to resort the SEO in the unethical means. It includes techniques that are not chiefly used and devised for the audience. For the search engine, it breaks the rules of the major search engines sometimes. So it is better for you to avoid the techniques if you want lasting Seo results for your business. Here are 3 black hat SEO techniques you should avoid.
3 Black Hat Seo Techniques You Should Avoid
1. Hidden Text
The hidden text includes putting illegible text at the bottom of a page, formatting texts or images as links, making the textual content color as the same the background of the page which is not visually detectable. You should make the texts visible to read by making them contrast with the background colors.
2. Duplicate Content
Duplicate content is one of the strategies that usually used in black hat SEO. Google can instantly track your content. So make sure the originality of the content before posting it. You can hire a freelance writer to create a high-value and original content.
3. Keyword Density
Using keywords in your articles is important thing to know but you should not use them too much. You can make use of variety long-tail keywords that related to the articles instead of using the same keyword multiple times.
That’s some information you need to know about strategies that you should avoid in black hat SEO techniques. It is important for you to understand how it works before you start a website.